About Us" About Us"

HOW IT STARTED

At the heart of AYQONA lies a family for whom the Middle East became both a source of inspiration and another beginning. After moving to the UAE, they fell deeply in love with Arabic culture and the world of modest fashion. And at the center of this culture stands the abaya — not merely a garment, but a graceful fusion of modesty, elegance, and expressive style, allowing every woman to reveal her individuality with confidence and beauty.

Wearing and collecting abayas became a symbol of respect for local traditions — a reflection of the values inspired by the culture and the lady around her. Over time, we realized that our existing experience in fashion design and garment construction could be transformed into something greater: a fresh perspective within this world of beauty, individuality, and tradition. And it was from this realization that the idea of creating our brand was born.

AYQONA began with a promise to honor heritage while empowering every modern woman who carries herself with poise, confidence, and refined sophistication.

From the very beginning, we believed that a business should not only inspire and create new products, but also bring real benefit to the local community.

One of our main missions is supporting children in need. A portion of the proceeds from each collection will go toward helping talented yet underprivileged children who want to study and develop their abilities in the fields of art and design, as well as children with incurable illnesses — so that our passion for beauty can collectively support those who need help and care as well as to give a chance for a better future by teaching a skill.

We also believe that the future of the next generations — and of our planet — is in each of our hands. That is why we set a goal to follow the principles of sustainable development and responsible production as much as possible: from design to packaging and delivery, minimizing waste and working with ethical suppliers. For us, this is not just another trend — it is something we all must start doing now.

We want this to be not just a new fashion brand, but a platform for support and positive change.

That’s why we decided it will be not only a brand reflecting our view of fashion but a kind of community — a club for women who share our values: who want to be themselves, feel their uniqueness and individuality, respect the culture, and do good.

For those for whom buying an abaya is not just acquiring a beautiful item — it is an act of support and inspiration, a contribution to a new fashion ethic and care for the future.

Club members will have access to special offers and exclusive models, some of which will always be produced in very limited editions. We also plan special collaborations with emerging designers who are taking their first steps.

Our brand has just been created, and we have many ideas for its future development. However, we intentionally decided to grow gradually and organically, counting on your support and on the support of community leaders and media who share our values. We will always be grateful for your feedback, which helps us improve even more. Thank you for your comments and support!